Make sure you are using a shampoo for your hair type. If your hair is dry, use a moisturizing shampoo. If your hair is colored, use a color protecting shampoo, and most professional brands are designed for multiple hair types (colored and dry etc,) Volumizing shampoos tend to leave the hair feeling drier and are best for finer hair types. If you have long tresses apply conditioner to the mid strand and ends before shampooing only the scalp area, the longer the conditioner has to absorb the better it works, when you are finished shampooing rinse and do not apply conditioner to the scalp, the natural oil from you scalp is concentrated there.